Our favorite tools & resources for small business

Running a small business means wearing a lot of hats. The right small business software doesn't just save time, it can genuinely change how your business operates. Every tool on this page is something we've either used ourselves, tested or recommended to clients. Some come with exclusive deals and discounts, so check each one before you sign up.

RESUME & PRODUCTIVITY TEMPLATES

DiginewbieGoods. Resume templates, cover letters and smart productivity tools you didn’t know you needed. Just open, edit and get things done.

Shop DiginewbieGoods

WEBSITE BUILDER

Webflow. The website builder we wish we found sooner. Total design freedom, no code needed and your site ends up looking exactly how you want it.

Try Webflow

NEWSLETTER PLATFORM

beehiiv. Built specifically for newsletter growth, and it shows. Clean writing experience, built-in referral tools, and real ways to monetize.

Get 20% off for 3 months

CRM

folk. Feels like a CRM built by people who actually use CRMs. Clean, simple and won't make you want to give up after the first week.

Try folk

ACCOUNTING

Xero. Accounting software that doesn't make your eyes glaze over. Send invoices, track expenses, and actually understand where your money is going.

Get 90% off for 6 months

MARKETING AUTOMATION

ActiveCampaign. If you're serious about email and marketing automation, this is the one. Powerful workflows, CRM built in, genuinely saves you hours.

Try ActiveCampaign

CLOUD HOSTING

Kinsta. Fast, reliable WordPress hosting that you mostly never have to think about. That's honestly the highest praise you can give a hosting provider.

Try Kinsta free for 1 month

ETSY SEO TOOL

eRank. Takes the guesswork out of selling on Etsy. Find what people are actually searching for and see how your listings stack up before you invest time.

Try eRank

ETSY SEO TOOL

eRank. Takes the guesswork out of selling on Etsy. Find what people are actually searching for and see how your listings stack up before you invest time.

Start free -> 3 months for €1/month

EMAIL & SMS MARKETING

eRank. Takes the guesswork out of selling on Etsy. Find what people are actually searching for and see how your listings stack up before you invest time.

Try Omnisend

PAYROLL & HR

gusto. Running payroll used to take half a day. With Gusto, it takes minutes. Straightforward, reliable and surprisingly pleasant to use.

Earn $100 after running first payroll

EMAIL MARKETING

Brevo. A solid option if you want email, SMS and CRM without paying for three separate tools. Great starting point for businesses watching their budget.

Try Brevo

CRM

Streak CRM. If your whole workflow lives in Gmail, then it's a no-brainer. Tracks deals and contacts right inside your inbox, no separate tab needed.

Try Streak

ONLINE BUSINESS PLATFORM

Systeme.io. The all-in-one platform for online business that's actually free to start. Funnels, email marketing, courses and automation in one place.

Try Systeme.io

COACHING SOFTWARE

Paperbell. All-in-one tool that handles scheduling, payments, contracts and client management for your coaching business, all in one place.

Try Paperbell